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Description
ESSENTIALS OF CONTEMPORARY ADVERTISING, Arens, Schaefer and Weigold (2e, 2009)
"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Softback in good condition.
Happy to combine postage on multiple trades.
I have other BUSINESS books available. Simply type JVB BUSINESS AUCTIONS into the Trade Me search engine. NOTE: Be sure to have the Trade Me search engine set to 'ALL ITEMS'.
I have HUNDREDS of other books listed for you to browse, including regular low reserve bulk book auctions.
Payment expected within five working days of close of auction.
Pick ups are by arrangement from Avondale, Auckland.
UPAHBR
VALENTINE BOOKS
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
NZ Post Bubble Wrap Bag (Plastic Protection) | $8.00 | |
Pick-up available from Auckland City, Auckland | Free |
Payment Options
Pay Now, NZ Bank Deposit