Combined shipping Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Essentials of Marketing Research An Applied Orientation
By Naresh K. Malhotra, John Hall, Mike Shaw and Peter A. Oppenheim

Just what you need! Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help students' comprehension of the concepts. All design chapters precede data collection chapters, thereby providing a logical flow to the market research process. Our three Australian authors have extensive experience as teaching academics, researchers and practitioners and significantly contribute to the readability and practicality of the text.
Table of Contents

Part 1: The marketing research process 1. Defining the marketing research problem 2. Formulating the research objectives and research design Part 2: Developing a research design 3. Secondary data methods 4. Qualitative research methods 5. Research design and experimentation 6. Internet research Part 3: Collecting the data 7. Questionnaire design, measurement and scaling 8. Sampling: design, procedures and statistical considerations 9. Fieldwork and data preparation Part 4: Analysing and reporting the results 10. Basic data analysis 11. Advanced data analysis 12. Report preparation and presentation SUPPLEMENTS Instructor's Manual containing teaching notes, answers to questions, problems and cases, and suggested activities. PowerPoint Slides Test Item File

Paperback, 2nd edition 2008, 480 pages, very good condition
ISBN 9780733984211 Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
You must log in to ask or answer questions posted. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms licence #
Firearms licence holder name
First name is required
Last name is required
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • P&P All NZ upto 4 auctions$5.50
  • Free Shipping in NZ for 5 auctions or more$0.00
  • Seller does not allow pick-ups
  • Seller location: North Shore, Auckland, NZ

Payment options

  • Other options
    NZ bank deposit

Ping and Afterpay include:

Buyer Protection This item is eligible for buyer protection Learn More
Buy Now
Or four fortnightly interest-free payments of $26.25 (plus shipping) with What's Afterpay?