Paperback, good condition. 2nd edition

The New Realities By S. Tamer Cavusgil, Gary Knight, John Riesenberger

International Edition Other Information: col. Illustrations, col. maps Published 2012

An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: T

The New Realities Table of Contents

Part 1: Foundation Concepts Chapter 1. Introduction: What Is International Business? Chapter 2. Globalization of Markets and the Internationalization of the Firm Chapter 3. Organizational Participants that Make International Business Happen Part 2: The Environment of International Business Chapter 4. The Cultural Environment of International Business Chapter 5. Ethics and International Business Chapter 6. Theories of International Trade and Investment Chapter 7. Political and Legal Systems in National Environments Chapter 8. Government Intervention in International Business Chapter 9. Regional Economic Integration Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies Chapter 11. The International Monetary and Financial Environment Part 3: Strategy and Opportunity Assessment Chapter 12. Strategy and Organization in the International Firm Chapter 13. Global Market Opportunity Assessment Part 4: Entering and Operating in International Markets Chapter 14. Exporting and Countertrade Chapter 15. Foreign Direct Investment and Collaborative Ventures Chapter 16. Licensing, Franchising, and Other Contractual Strategies Chapter 17. Global Sourcing Part 5: Functional Area Excellence Chapter 18. Marketing in the Global Firm Chapter 19. Human Resource Management in the Global Firm Chapter 20. Financial Management and Accounting in the Global Firm

EAN: 9780132453271 ISBN: 0132453274 Publisher: Pearson Education (US) Dimensions: 27.6 x 21.5 x 2.5 centimetres (1.16 kg)