A POWERFUL BOOK SHOWING THE POWER OF WRITTEN (AND SPOKEN) WORDS .... AND HOW TO USE THEM EFFECTIVELY ---- INCLUDES ---

• THE POWER OF WRITTEN WORDS
• DYNAMIC COMMUNICATION FOR NEW ZEALANDERS
• SELLING BY PEN POWER
• REPORT WRITING AND RESEARCH
• OVERCOMING OBJECTIONS
• USING CURIOSITY
• USING COMPUTERS AND MULTIMEDIA
• RULES FOR QUOTATIONS
• RECOMMENDATIONS
• CREATIVE DESIGN
• HIGHLIGHTING IMPORTANT INFORMATION
• USING CHARTS AND TABLES — GRAPHICS
• SOFTWARE OPTIONS
• YOUR CHOICE OF PAPER AND COLOR PRINTING
• THE PSYCHOLOGY OF THE WRITTEN WORD
• REPORT WRITING ENVIRONMENT
• THE GENDER MINEFIELD
• IN POLITICAL CORRECTNESS
• INTERNATIONAL INFLUENCES
• REPORTS IN THE MEDIA
• GETTING INTO THE BIG TIME
• EXAMPLES AND CASE STUDIES
• FINANCIAL REPORTING
• AND CASE STUDIES

... AND MUCH MORE ...