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Always on
Advertising, Marketing, and Media in an Era of Consumer Control
By Chris Vollmer, Geoffrey Precourt

Paperback / softback, very good condition
215 pages
Other Information: illustrations
Published In: United States, 10 April 2008

Prepare yourself for the future-of business publishing. McGraw-Hill teams up with "Strategy + Business" magazine and Booz Allen Hamilton to create today's hottest guides for tomorrow's highest profits. It's not enough to stay on top of the latest trends. Successful companies need to think big, think smart, think fast, and think ahead-to cash in on the future. That's why McGraw-Hill asked two of today's top thought-makers on business strategy to create "The Future of Business" series.Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of "Strategy + Business" magazine with the global consulting expertise of Booz Allen Hamilton. You'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here - and profitable - in these future bestsellers. For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences and map their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.
About the Author

Christopher Vollmer is a Vice President of Booz & Company, and leads the North American media and entertainment work.

Publisher: McGraw-Hill Professional
ISBN: 0071508287
EAN: 9780071508285
Dimensions: 20.98 x 16.56 x 1.52 centimetres (0.17 kg)
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