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ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. Our team of world-class engineers are passionate about empowering everyone to enjoy the benefits of customization and tuning, and the driving force behind the development of Prime is to make advanced enthusiast controls easily accessible — maximizing performance, stability and compatibility for the very best DIY PC experiences. Simply stated: it's time for Prime.

Reliable Stability and Compatibility

Built to Last

ASUS is the world's foremost motherboard manufacturer, renowned for our unique Design Thinking approach. Our exhaustive testing exceeds industry standards, supported by high-quality components for exceptional real-world protection. Our motherboards are proven to be compatible with more than 1,000 components and devices, and each new model undergoes a minimum of 8,000 hours of strict validation. ASUS gives you the peace of mind of knowing that your motherboard is fit for all environments and applications. By choosing ASUS, you also gain the freedom to select outstanding component options, for trouble-free DIY experiences.

Optimized Cooling

Fan Xpert

Dedicated CPU and case fan controls

Exclusive Fan Xpert ensures every fan achieves the best balance of cooling performance and low noise - and with Prime B350 series boards and their hardware-level 4-pin/3-pin PWM/DC mode for case fans, a simple BIOS adjustment lets you run your case fan in PWM/DC. Fan Xpert even includes Auto-Tuning mode to scan and detect all fan characteristics for single-click customization!

Please Note: All items are dispatched from our UK warehouse via Royal Mail and have an estimated delivery time of between 8 to 12 working days.
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  • Store location: United Kingdom
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