Nintendo presents: New Style Boutique 3 - Styling Star is the fourth instalment in the fashion simulation series. As the story begins, the player will take over as the manager of her uncle's fashion boutique, located in the heart of a city full of potential clients, each hoping to find that perfect outfit. Each client is an individual with his or her own personality and taste, and when they visit the shop it's up to the player to listen to the clients' requests and choose the most suitable clothes or accessories to match their needs. With over 20,000 items, many of which are brand new for this entry in the series, the creative outfit combinations are almost endless, and players will be able to let their inner styling star shine bright as they pick out perfect look after perfect look.

As the player's style success story progresses, they will be approached by the talent agency Nin10 Productions, who need a stylist for their up-and-coming popstars. This game-changing event opens the door to the pop music world, and the chance to become a celebrity stylist. Players will help guide the three young singers on their road to stardom, designing outfits for them and assisting as they find their own identities. Eventually, the singers will perform on stage in outfits chosen by the player, and even adapt their musical styles to the fashion choices made for them. For example, choosing rock-themed clothing for a singer will lead her music in a rockier and edgier direction. There are 15 original pop songs included, in a range of styles, all specially written and recorded for the game.

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