General marketplace photo policy and guidelines

A good, clear photo of a product or an informative video is an important way to attract a buyer on Trade Me. This is why we’ve developed a policy for sellers to follow to help maximise their sales on Trade Me’s general marketplace.

Photo policy for all marketplace sellers

Your main listing photo (i.e. the image that appears in search results and first on your listing) must show the product you are selling.

Product images are the front door to your listing page. Buyers like images that show the product they’re searching for.

This policy should help buyers find what they’re looking for, and help with your sales.

Minimum photo size

Photos need to be a minimum of 500 pixels on the longest side in order to be uploaded. The larger the photo, the better experience it is for your buyers. The idea of course is that this will result in more sales for you!

What are pixels?

The word "pixel" means a picture element and they are the smallest unit of information that makes up a picture – every photograph in digital form is made up of pixels. The more pixels you have, the more closely the photo resembles the original thing you have taken a photo of. We've recently introduced a photo zoom function and pixels are especially important for this. The more pixels you have, the clearer the zoom quality will be.

How can I check if my current photos are the right size?

If you use My Products or Tradevine, you can check the dimensions of your photos by going into the product and clicking on the photo. To the right of the photo you’ll be able to see the pixel dimensions:

For any photos in your My Photos folder on Trade Me, we’ve built a functionality that shows the dimensions of your photos. If they meet the pixel requirements you’ll see a green tick, but if they’re not quite big enough we’ll highlight the measurements and show a red cross. Please note, this functionality will only display on photos that have been uploaded since 1 February 2015:

I’ve checked my photos and some of them aren’t big enough – what do I do?

We recommend taking new photos, rather than trying to resize old ones. The main aim is to improve photo quality for buyers – if you’re just making smaller photos bigger, this can dramatically affect the quality of them.

If you use a smartphone or digital camera to take the new photos they should be the perfect size.

Please don’t use photos found on Google as often these won’t be large enough and you may be infringing on other people’s intellectual property rights – our terms and conditions require that you hold copyright over, or have permission to use, any photos uploaded.

Photo and video policy for in trade sellers

A good, clear photo or video of a product is important for attracting buyers and increasing sales – it’s what engages your customer and draws them into the listing.

As our site’s ‘cream of the crop’, we expect a higher standard of trading from our in trade sellers. Those ‘in trade’ are professional retailers, who are setting the site wide example of what makes an awesome listing and great customer experience.

We know that clean, professional images can lead to higher sales conversions, and we want to help our biggest and best sellers to sell more. In trade sellers with polished photos and videos are also more likely to be picked up for promotional campaigns by our in-house marketing team.

What is the policy?

This policy applies to all in trade sellers on Trade Me, and is as follows:


Large, clear images of the item for sale.

Small, transparent watermarks used to show ownership or attribution only. As a guide, watermarks should be smaller than 5% of your photo, and more transparent than 50%.

Photos clearly showing any product flaws or defects.

Other items in the photo are only there to help the buyer (e.g. to show scale/sizing).

Videos comply with the Marketplace video terms and conditions (video available to Top Sellers only).


The main listing photo does not show the item for sale.

Photos that don't accurately represent the product for sale (e.g. using stock images* for second-hand, damaged or faulty items).

Photos that use watermarks, logos, artwork, photo borders or text to convey messages, e.g. that there’s no image available, low stock availability or any other marketing messages.

Photos that include contact details, website addresses or any other branded marketing.

Watermark or logos that obscure or interfere with the item in the photo. As a guide, watermarks should be smaller than 5% of your photo, and more transparent than 50%.

Non-compliance may result in:

Immediate removal of offending photos/videos by Trade Me.

Adjustment of listings in search results until listings are acceptable.

*Stock images may be used with the rights holder’s express permission for brand new products and "as new" refurbished products, if the product has no visible flaws or defects and the image accurately reflects the product's quality.

Photo specifications

Photo file format: .gif, .bmp, .png, .jpeg or .jpg format

Photo size limit: under 5MB tile size

Photo quality: at least 500 pixels or more on the longest side

What happens if I don’t stick to the policy?

Please make sure all your listings adhere to the policy. If they don’t, your photos and/or videos could be removed or adjusted in search results.

Video on listings

All Top Sellers have the ability to add video to their listings in general marketplace categories. Details of how to add video to listings can be found on our video help page. Remember, you must disable ads and annotations on your video before you add it to your listing.

All images and videos you submit must comply with New Zealand law and you also agree to our marketplace video terms and conditions.

Want further assistance?

  • Call us on 0900 87233Available 24/7. Calls cost $1.99 + GST per minute.
  • Email us your questionWe aim to respond within 3-5 days.