Multiple-variant listings (MVL) are designed to give you an easier and smarter way to sell variants of a product on Trade Me for example Hoodies that come in various sizes and colours. Using MVL listings will help buyers to easily find the right item.
So why should you use MVLs?
MVLs are designed for professional sellers to better present the various options for a product to buyers. Before, many listings would need to be created for each variant and it would be hard for buyers to find the right one, using MVLs it is as simple as selecting from a drop down of options.
What are multiple-variant listings?
MVLs are a collection of listings for a product that has many versions such as different colours and sizes. Each version of the product (variant) has its own listing number, but we treat the collection as a single listing.
How do I create MVLs?
MVL’s are supported in our Tradevine listing tool and by a number of 3rd Party integrators. We do not yet allow MVLs to be created in My Products, on the Desktop or in the mobile apps.
How much does it cost? Will I pay more fees?
MVLs don’t cost anything extra at all. In fact, managing your promotional spend is easier and better value. For example, if you add Gallery to your MVL group then all of the variants will have the promotion for one fee. You will be paying the same success fee for every purchase made.
How will my Top Seller status be affected?
In terms of Top Seller qualification, each transaction in an MVL (whether you sell one item or many) counts as one ‘purchase’. Sell-through-rate calculation for MVLs is a maximum of 100%. If you sell a red T-shirt and a blue T-shirt, from a MVL collection, that’s calculated as 100% (not 200%). If you only sell a red T-shirt from a single MVL, that’s 100% too. Using MVLs will make it easier for you to reach Top Seller status.
How will the free listing allowance calculation be affected?
All MVLs in a collection are counted as 1 listing regardless of the number of variants. So if previously you had a listing for each of the 5 colours and you convert this to a single MVL then this will now be counted as 1 instead of 5. Using MVLs will allow you to list more distinct products within your allowance.
How are MVLs shown in search results?
When a buyer searches for a product we check which of the variants is the closest match and this is the variant shown to the buyer. We also add text to make it obvious that other options exist. We only show one variant at a time for a collection.
How many variants can be in a group?
You can have up to 5 variant options, such as Colour or Size, each option having up to 30 values giving a total of 150 variants per MVL group. There are no restrictions on what you call the options and their values, however we recommend they are easily understood by buyers.