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1993: BA dirty tricks against Virgin cost £3m
British Airways has ended one of the most bitter and protracted libel actions in aviation history in a humiliating climb-down.

At the High Court Christopher Clarke QC, counsel for BA, apologised "unreservedly" for an alleged "dirty tricks" campaign against Virgin Atlantic.

BA also agreed to pay damages of £500,000 to Virgin boss Richard Branson and £110,000 to his airline, as well as incurring legal costs of up to £3m.

Dirty Tricks reveaI'the extraordinary story of one of the most intensly-personal conflicts in British commercial history -the battle-between Lord King's British Airways and Richard Branson's upstart Virgin Atlantic.

Award-winning journalist Martyn Gregory exposes how BA's campaign to destrOyvirgin Atlantic descended into corruption and paranoia. In Britain, Branson won historic libel damages of £610,000 as BA confessed to a series of dirty tricks, and he is now suing BA for hundreds of millions of dollars in the USA.

With the narrative power of an espionage thriller, Dirty Tricks offers,.anunsurpassable exposé of the cut-throat world of the international airline industry.

'Excellent .. already a best-seller, and no wonder - it is a take of industrial thuggery, chicanery and espionage which would be incredible as fiction. On another, more endUr/ng level it is a thrilling epitaph to the Thatcher Revolution..-. A great read' PaulFoot

1 'Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA' Sunday rimes

'Martyn Gregory has written the political thriller of the year, it reads like Watergate' NIgel Griffiths MP
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  • Seller location: Waitakere City, Auckland, NZ

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