He s the biggest creature in the sea so naturally he s worked up an appetite. Squeeze CHOMP s tail fin and his soft, flexible jaw opens wide enough to gobble up sea creatures (and occasionally naughty children). Not only is he cute, he encourages hand-eye coordination so you ll love him as much as the little ones do. Squeeze whale s tail to open mouth and catch creatures

BOON was born from a messy toddler bathtub. It's funny how such a simple thing can lead to so much! Designer Rebecca Finell's wheels started turning and the Frog Pod was born.

But the problem solving didn't stop there. She had lots of ideas for other parenting innovations so she sought out a partner, Ryan Fernandez who could create a successful business and together they founded Boon Inc. Today Boon offers a wide range of products that help parents all over the world.

Boon is committed to creating nothing but the most innovative, creative gear for parents and kids alike - and keeping it affordable. With new products being created all the time in their design studio, they are tackling one parenting challenge after another with a strong commitment to quality and safety.

SmartyPants loves the Boon range for it s bright colours and durability. We think it s fabulous that their age range starts from right when babies are brand new. They also all have a mindful element to them - see what happens when you pour water from one container to another, make patterns out of bath appliqu s or go fishing in the tub - ideas are only limited by your child s imagination.

SmartyPants offers same day order processing. Orders placed before 12pm will usually be shipped out that day, orders placed after 12pm will be shipped on the next business day.

Smart Stuff for Smart kids SmartyPants offers stylish, affordable kid s clothing, costumes and accessories.

Just a little bit different