iFirst is a professional online shopping store located in Auckland. Our business was set up in 2015 and has been reputable in selling ranges of products such as electric accessories, sports & outdoor accessories, pets stuff, and home & living accessories in high quality and best price. We believe that customers are the cause of our business innovation and prosperous. We are committed to constantly develop tailored-product ranges to solve customer’s problem. Just like our store name “ iFirst”, “ i ” basically represent people and customers, we are committed to putting people and our customer’s concerns in the first place. We welcome your valuable feedback and suggestions!   Why Buy From iFirst? Thousands of Product Choices Fast Delivery Best After Sales Service Reasonable Price GST Receipt Available

  Dick Smith - early days In 1968, as a young electronics technician with a love for anything with wires, Dick Smith took a leap of faith with a $610 investment to found the Dick Smith brand we know and love today.   In the beginning, Dick focused his energy towards installing and servicing car radios. The following year, his business’ success meant he not only needed a bigger shop, but more shops!   He moved the business to bigger premises. First Atkinson Street, St Leonards, and later Carlotta Street, Artarmon, with a flagship store nearby on the Pacific Highway, Gore Hill.   Alongside the car radio business, Dick opened ‘Dick Smith Wholesale’. It was built to be a playground for electronics hobbyists like Dick himself, and sold a huge array of electronics components to professionals and weekend hobbyists alike. It was hugely successful.   Things were moving fast for Dick, and his brand’s meteoric rise wasn’t about to slow down any time soon.   Dick Smith - 80s expansion in Australia & New Zealand   By 1980, the company had grown to 20 stores and Dick had sold 60% of the company's working share to Woolworths Limited. No less than two years later, he sold the balance to Woolworths who took full ownership of the company, having paid a total of A$25million. Dick Smith continued to add to its network of small ‘main street’ stores in suburbs and regional cities across Australia. Soon you wouldn’t have to travel far to find the iconic yellow-and-black retailer selling all the latest and greatest tech essentials.   Within a few decades, there were hundreds of Dick Smith stores across Australia and New Zealand, including numerous David Jones Electronics powered by Dick Smith stores, Dick Smith Powerhouse super-stores and a Move concept store.   Dick Smith acquired by Kogan   As of May 2016, Kogan acquired the Dick Smith brand name and began taking over operations across Australia and New Zealand.   As Kogan CEO Ruslan Kogan stated on the day of the announcement, “Dick Smith is one of the most iconic retail brands in Australia.”   “I remember as a kid always visiting Dick Smith to look for parts to upgrade my computer. There is a strong history of passion in the Dick Smith community for how technology can improve our lives, and we look forward to helping make it more affordable and accessible for all.”   “We will invest in building and nurturing the Dick Smith community, and honour the great legacy of this Australian business.”   Today, Dick Smith remains a household name synonymous with great value and consumers can purchase the best products at incredible prices from Dick Smith throughout Australia and New Zealand.

  Welcome to SmartFox, your friendly neighborhood online store right here in Auckland, New Zealand! For nearly two decades, we've been dedicated to serving our customers, continually growing and enhancing our services to ensure your shopping experience is not only enjoyable but also seamless.   With over 150,000 products spanning 12 different departments, we've got something for everyone. Whether you're on the hunt for something specific or just browsing, we've got you covered.   Your satisfaction is our top priority. We strive to make every interaction with us exceptional.   And guess what? All our products are stocked locally in NZ, so you won't encounter any unexpected import charges or fees. Our parcels are dispatched from Manukau, Auckland – where our incredible customer service team is also based. Plus, we deliver nationwide, ensuring you're covered no matter where you are.   Have questions or need assistance? Don't hesitate to reach out – our team is here for you. Happy shopping with SmartFox!

  As authorised retailers for the gift industries biggest brands, we are your go-to TradeMe store for every gift giving occasion.   We understand the importance of quality products, competitive pricing and good old fashioned customer service. If you are a collector, you know how frustrating it is when stores only stock the most popular or the most basic components of a range. We pride ourselves in stocking large ranges – usually the entire selection available to us. We also stock up when an item is being retired to give you the best chance at getting each and every piece for your collection.   Our range grows literally every week with new additions to ranges as well as whole new lines to keep our offering fresh and exciting all year round.   Trading for over 20 years, we are a brand you can trust.