Listing #:5307529064
Vic Deals - Wellington Community
Own a Pivotal Piece of Wellington!
| Location: | Wellington |
|---|
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Vic Deals is a Wellington-based Facebook group and newsletter platform that was founded on 27th July 2012. Since its inception, Vic Deals has grown to an impressive 247,389 (March '25) members, reaching an astounding 2.45 million views every 30 days.
Approximately 12 years ago, Vic Deals was purchased for a few local event tickets and a box of Tuis by its previous owner, who initially intended to integrate it as an additional service for a recruitment agency. However, upon discovering the potential for posts to go viral when crafted with a particular tone, the Vic Deals business model was born. The platform began trading business adverts, rental listings, and recruitment opportunities, primarily targeting the 18-34-year-old demographic—one of the hardest audiences to reach.
The platform's popularity surged, far surpassing expectations and quickly outgrowing its humble origins to attract a user base larger than Wellington's population. Over time, Vic Deals became an integral part of Wellington's culture, known for its humour, quirky posts, and its role in bringing the community together. It has since become a cherished and iconic institution within the city.
With a bi-weekly newsletter setup with exceptional subscription rates and the domain, vicdeals.co.nz, Vic Deals is poised for new leadership and expertise to take the iconic name to even greater heights.
Vic Deals is a Wellington-based Facebook group and newsletter platform that was founded on 27th July 2012. Since its inception, Vic Deals has grown to an impressive 247,389 (March '25) members, reaching an astounding 2.45 million views every 30 days.
Approximately 12 years ago, Vic Deals was purchased for a few local event tickets and a box of Tuis by its previous owner, who initially intended to integrate it as an additional service for a recruitment agency. However, upon discovering the potential for posts to go viral when crafted with a particular tone, the Vic Deals business model was born. The platform began trading business adverts, rental listings, and recruitment opportunities, primarily targeting the 18-34-year-old demographic—one of the hardest audiences to reach.
The platform's popularity surged, far surpassing expectations and quickly outgrowing its humble origins to attract a user base larger than Wellington's population. Over time, Vic Deals became an integral part of Wellington's culture, known for its humour, quirky posts, and its role in bringing the community together. It has since become a cherished and iconic institution within the city.
With a bi-weekly newsletter setup with exceptional subscription rates and the domain, vicdeals.co.nz, Vic Deals is poised for new leadership and expertise to take the iconic name to even greater heights.
Business buyer’s checklist
Seller's details
- 100% positive feedback
- Member since Jul 2006
Expires: Thu 29 May, 3:49 pm
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