High-Margin Online Retailer with Exclusive Supply

Looking for a low-overhead, high-return e-commerce business with unbeatable buying power? This is it.

Based in Auckland, this profitable online retailer sells primarily box-damaged, end-of-line, cancelled-order and factory-faulted stock from major global brands-secured at a fraction of standard wholesale rates and sold online at highly competitive prices.

While some items may require testing or minor refurbishment, the business model is not refurbishment-led. Most products are resale-ready, and any repair/refurb work is typically outsourced to trusted third parties, keeping the operation lean and scalable.

The business operates through a custom-built, automated platform integrated with Trade Me, offering a broad product mix-from tech and appliances to footwear and home essentials. Its pricing advantage, loyal customer base, and established supplier relationships make it difficult to replicate and easy to grow.

Key Features:
• Strong supplier network with fast-moving, discounted stock
• Proven online sales channels with repeat customers and strong reviews
• Custom-built automated e-commerce platform integrated with Trade Me
• Flexible home-based operation (no lease required)
• Consistent sales performance and healthy cashflow
• Clear growth levers: expand product range, increase volume, or add a physical presence
• Stock approximately $150,000



Currently run part-time by a husband-and-wife team, supported by two contractors, this business suits hands-on owner-operators, lifestyle buyers, or an operator looking to scale a streamlined, systems-driven retail model.

With strong margins, low overheads, and multiple growth pathways, this is a rare opportunity to step into a well-established online retail business with the hard parts already built.



Serdar Kabul, +64 21 188 6144, serdar.kabul@linkbusiness.co.nz



***Some details of the business for sale are confidential and can only bedisclosedupon contacting the broker and a completion of a Confid

Agency reference #: EL05073