Online Pet Accessory Business - work from home anywhere

A thriving, profitable eCommerce business that delivers high-quality pet products to animal lovers across New Zealand. With four strong years in the market, the business has established proven demand and solid sales. More recently, profitability has been the focus, which now provides 70% gross profit and 53% net profit. The current owner has bandwidth constraints, and is unable to actively scale and realise the growth that this business is now well-positioned for.
Built on trust and strong brand appeal, this pet brand has become a recognised name in New Zealand’s online pet space. Specialising in premium dog wear and accessories that combine functional performance with modern, design-led aesthetics — these products are unique and not found in mainstream pet stores.
Operating through Shopify, the business is intentionally designed for low overheads, high flexibility, and easy day-to-day management, with systems in place for fulfilment, inventory control, and marketing. There is also the option to extend the brand offline through premium markets and events — the sale includes a “Market-ready” Kit (dog mannequins, wooden racks, and more).
This is a turnkey opportunity ideal for someone passionate about animals, sales, marketing, or eCommerce who is seeking flexible, rewarding work. The company is profitable, scalable, and primed for expansion through new product lines and deeper market penetration.
Currently owned and operated by a single individual working approximately 10 hours per week, the business offers freedom, established momentum, and significant room to grow.
Sale includes:
Shopify eCommerce website and domains
Customer database of ~2,200 engaged pet owners
Social media accounts and domains
Four years of brand equity Market/event kit (dog mannequins, wooden racks etc) Full training and handover
Price: $50,000 + stock of approximately $50,000