Highly Profitable Online Subscription Business — Recurring Revenue

A highly profitable, well-established online subscription business operating in a specialist, high-intent consumer vertical in New Zealand.

For over a decade this digital platform has connected consumers with businesses through an online directory and targeted marketing service. It runs on a subscription model delivering predictable, recurring monthly income, a loyal client base, and low churn.

* 12+ years established — a genuine leader in its niche
* Annual turnover exceeding $600,000 (excl. GST), growing year-on-year
* EBITDA approx. $235,000 (circa 38% margin)
* ~350 active recurring subscriptions
* Sub-2% average monthly churn, and trending down
* Asset-light and fully remote — no premises or stock required

* Dominant organic search position built over many years — a deep, defensible moat that would be slow and costly for any competitor to replicate
* Recent significant investment in AI-search optimisation, positioning it ahead of the shift in how customers now discover businesses
* Strong brand authority and long-standing client relationships, many 8–10+ years
* Custom-built, highly automated platform that keeps overheads low and margins high

A capable team runs day-to-day operations independently. The business is guided by a part-time leadership role covering strategy and key-account relationships. The owners have deliberately removed themselves from the daily running, making for a clean, straightforward transition. Full training and a structured handover are included, with ongoing support available.

Multiple untapped levers remain — new advertising products, monetising currently-free listings, dedicated regional sales, and expansion into adjacent markets. A portfolio of strategic domain names is included.

Ideal for an investor or operator seeking a scalable digital asset with recurring revenue.

Serious enquiries only. Full financials provided under NDA. Message via Trade Me to register your interest.