Edible Insect Manufacturing and Distributing Business

A unique opportunity to acquire Eat Crawlers, New Zealand’s first and longest-established edible insect brand.

Founded in 2013, Eat Crawlers has built a strong reputation in the sustainable protein and novelty food space. The brand is known for its memorable, conversation-starting products.

Eat Crawlers manufactures and distributes edible insect products, including flavoured crickets and novelty insect foods. Products have been sold through e-commerce and wholesale channels, supplying gift stores, specialty retailers, liquor stores, cafés and other stockists.

This is a distinctive, low-overhead business with an established brand, customer base and digital assets.

What’s Included:
Eat Crawlers brand and goodwill
E-commerce website
Social media accounts
Email database
Recipes and manufacturing processes
Supplier and wholesale relationships
Remaining stock and packaging
Handover and training available

Operations:
Manufacturing is carried out in a certified shared commercial kitchen, hired by the hour. Casual staff can be used for production and packaging, making the business flexible to operate.

Distribution and fulfilment are straightforward and can be managed from almost any suitable location.

The business does not require full-time owner involvement and could be scaled, streamlined or repositioned.

Growth Opportunity:
Marketing has been kept intentionally minimal while the business has been prepared for sale, giving a new owner the opportunity to refresh the brand and drive growth.

Growth areas include digital marketing, wholesale expansion, retail partnerships, export, product development and corporate gifting.

Ideal Buyer:
This business may suit a food, FMCG, gift, wholesale, distribution or pet-related business, or an entrepreneur interested in sustainable food, novelty products or alternative protein.

Reason for Sale:
Owner is focusing on other business commitments.

Next Steps:
Further details are available to interested buyers upon enquiry.