Established Community Events Brand | 12k+ IG | NZ-Wide

Social Striders is a community-led fitness and wellness brand built around inclusive social running and walking. Founded in Christchurch, the business has successfully expanded into Auckland and Dunedin, operating a proven multi-city model with strong brand recognition and a highly engaged audience.

The business delivers free weekly community events alongside structured, paid training groups, supported by paid social events, merchandise sales, and brand collaborations. Operations are lean and low-overhead, with repeatable systems in place for event delivery, promotion, and community management.

Social Striders has a strong digital presence, including a highly engaged Instagram following of nearly 13,000, which consistently drives participation and sales. The brand is known for its inclusive, social-first approach, welcoming all paces while fostering strong community connection.

The business is being offered for sale as both founders are relocating overseas. With established operations across multiple cities and clear opportunities to scale paid training groups, introduce memberships, and expand partnerships, Social Striders is well suited to a lifestyle buyer or strategic operator looking to grow a purpose-led fitness and wellness brand.