ROX BOX - Established Crystal Mining Bucket Brand | Full Turnkey

ROX BOX is New Zealand's first and only crystal mining bucket brand. It's a play-based learning experience for kids, where customers unearth real crystals and fossils at home then learn about earth sciences using the provided treasure maps.

Set up in 2023, the company built a genuine following and a strong sales track record before life pulled focus for the past year. The brand, systems, and stock are all there - it just needs someone to rebuild momentum.

Best 12 months: over $100,000 (July 2023 – July 2024)
Conversion rate: 1.81%
Returning customer rate: 10.29%
Product margin: 65–70%
Reviews: 99% 5 stars


What's included
- Registered trademark for "ROX BOX"
- All brand and marketing assets
- Supplier knowledge and relationships
- Domain & website built on Shopify: roxbox.co.nz with integrated apps for reviews, box-builder, shoppable video and more.
- Social media accounts (4,695 followers)
- Full customer and email subscriber database (6,570 customers, 5,445 subscribers)
- Approx $30,000 of raw materials, packaging and equipment
- Event collateral such as pull-up banners, table covers, backdrops
- Design files and crystals for a new product with companion book. Print-ready and never launched.


Why it's for sale
The founder self-funded the business from a $25K start, grew it into a six-figure earner in its first year, then stepped back for personal reasons (further study, getting married).

The opportunity
This is a genuinely rare setup: a proven product, a trademark, an engaged audience, glowing reviews, and a next product already designed and ready to launch. Ideal for someone with the time and energy to invest in social content and email marketing to rebuild momentum and/or expand from ecommerce into retail.

Enquiries: Serious buyers welcome to email for full financials, stock breakdown and further detail.
fiona@roxbox.co.nz