Listing #:5397778866
ECommerce | Vivo Bodywear | 47% margins | 21% repeat customers | R&D-backed

Location: | Upper Hutt, Wellington |
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Vivo Bodywear is a science-backed direct-to-consumer brand redefining leakproof underwear for women. Founded in New Zealand just three years ago, the company has made a profitable entry into the US, UK, and Australian markets with premium, eco-friendly products that blend style, performance, and sustainability. Designed for comfort and confidence, Vivo Bodywear’s reusable underwear holds up to 120ml of liquid, with advanced prototypes that hold up to 200ml—establishing the brand as a genuine innovator in its category.
Key Business Highlights
• Product Innovation: Developed in collaboration with Callaghan Innovation (New Zealand's government R&D institute), Vivo’s prototypes have been validated for up to 200ml absorbency
• Can operate ANYWHERE: 100% online through a custom Shopify storefront; 21% returning customer rate with over 2,500 email subscribers
• Customer Satisfaction: Over 260 verified reviews with a 4.72 average rating, demonstrating product quality and trust
• Minimal Owner Involvement: Operated with just 5–10 hours per week from home
• Brand Assets: Trademarked in Australia with fully developed brand identity, packaging, and product designs
• SEO & Authority: 832 ranking keywords and 266 referring domains, positioning the site well for organic visibility
Product & Market Leadership
Vivo Bodywear is positioned at the intersection of fashion, health, and sustainability—a fast-growing market with underserved needs. With a focus on leakproof and absorbent underwear, the brand addresses both comfort and functionality. The product line includes three popular styles (high-rise, mid-rise, bikini) in a variety of sizes, absorbencies, and modern patterns
Assets Included in Sale
Domains & Website Files (Shopify) & Trademark
Social Media Accounts: Instagram (419 followers), Facebook (1,800 followers)
Email Marketing List (2,500+ subscribers)
Inventory: 4600 units
Custom Product Prototypes
Brand Assets: Logo, unique designs, packaging templates
Post-Sale Support: Included
Key Business Highlights
• Product Innovation: Developed in collaboration with Callaghan Innovation (New Zealand's government R&D institute), Vivo’s prototypes have been validated for up to 200ml absorbency
• Can operate ANYWHERE: 100% online through a custom Shopify storefront; 21% returning customer rate with over 2,500 email subscribers
• Customer Satisfaction: Over 260 verified reviews with a 4.72 average rating, demonstrating product quality and trust
• Minimal Owner Involvement: Operated with just 5–10 hours per week from home
• Brand Assets: Trademarked in Australia with fully developed brand identity, packaging, and product designs
• SEO & Authority: 832 ranking keywords and 266 referring domains, positioning the site well for organic visibility
Product & Market Leadership
Vivo Bodywear is positioned at the intersection of fashion, health, and sustainability—a fast-growing market with underserved needs. With a focus on leakproof and absorbent underwear, the brand addresses both comfort and functionality. The product line includes three popular styles (high-rise, mid-rise, bikini) in a variety of sizes, absorbencies, and modern patterns
Assets Included in Sale
Domains & Website Files (Shopify) & Trademark
Social Media Accounts: Instagram (419 followers), Facebook (1,800 followers)
Email Marketing List (2,500+ subscribers)
Inventory: 4600 units
Custom Product Prototypes
Brand Assets: Logo, unique designs, packaging templates
Post-Sale Support: Included
Business buyer’s checklist
Asking price: $96,300
Listed: Tue 1 Jul, 7:49 am

Seller's details
- 98.1% positive feedback
- Member since Sep 2010
Expires: Tue 12 Aug, 7:49 am