Decode – Iconic Queenstown Boutique Business For Sale

Established in 2005, Decode is a well-known boutique offering curated women’s fashion, accessories, homewares, and gifts. Located in the heart of Queenstown on high-traffic Camp Street, the store features 14 metres of premium frontage and attracts both local and international shoppers.

This turnkey lifestyle business comes with a loyal customer base, a Shopify-powered e-commerce site, and exclusive supplier relationships with top local and international brands.
Ideal for fashion-savvy entrepreneurs, creative partnerships, or lifestyle buyers seeking semi-passive income in a thriving tourism destination.

Key Highlights:
• Prime Queenstown Location – 144m² modern retail space in top retail zone
• Established Brand – Nearly 20 years of reputation and repeat clientele
• Omnichannel Sales – Online via Shopify + in-store retail
• Experienced Team – Manager, sales staff, and admin/digital contractors
• Exclusive Brands – Strong supplier links with NZ and global labels
• Flexible Ownership – Active or semi-passive model with systems in place

Lease Details:
• Address: 13 Camp Street, Queenstown
• Lease: Until October 2033 (renewals available)
• Next Rent Review: October 2024 – $127,072 + GST p.a.
• Premises: 144m², modern fit-out, kitchen, back office, toilet
• Option: Possible tenancy split (landlord approval required)
Suitable for fashion entrepreneurs, lifestyle buyers, creative duos or digital-savvy owners and ideal for those seeking a new venture in a high-traffic tourism market.

Decode blends lifestyle, creativity, and commercial potential in one of New Zealand’s most iconic destinations. A stylish, proven retail business ready for the next chapter with plenty of opportunities to grow the business.

For further information or to arrange a viewing, please contact specialist Business Broker Adrian Chisholm today on 021 727 888 or email adrian@tourismproperties.com.

Agency reference #: 77134