Boutique Cat Business - Online Retail

Fang & Fur offers a carefully curated selection of design-led products for cats and their humans. This ready-to-go ecommerce business boasts a loyal following, low overheads, and plenty of room to grow.

We’ve built something special here - a strong community, a distinctive online presence, and a fun, relatable brand that people genuinely connect with.

There is significant potential for growth through expanding product lines, developing branded products, and moving into the Australian market. So far, marketing has been limited, which means there's a huge opportunity for someone with strong marketing skills to take this brand to the next level.

Highlights:

- Low overheads, fully online, can be run from home, and easily relocatable. Currently requires approximately 3 hours per week.

- Unique product range not found in mainstream stores.

- NZ boasts one of the highest rates of cat ownership per capita globally with approx 41% of NZ households owning at least one cat.


Included:

- Shopify ecommerce store.

- Strong branding & design: professional, unique visual branding (branding asset files included) and a very recognisable brand voice.

- Domain name (fangandfur.co.nz).

- Supplier relationships and brand accounts.

- Media contacts - our products have been featured in NZ House & Garden, Your Home & Garden and Kia Ora Magazine.

- Social media accounts and followers: Instagram (1,540 followers) + Facebook (1,115 followers).

- Newsletter / email list aka the Pussy Posse (1,370 subscribers).

- Customer base and order history.

- 1 month training and hand over support including lots of ideas for product development.

- Packaging

- Market stall banner and display materials.


Asking price: $12K + inventory.


Please contact caroline@fangandfur.co.nz