Premium NZ/AU Women’s Footwear Brand

Sole Shoes is an established direct-to-consumer women’s footwear brand selling across NZ & AU via Shopify. The brand is recognised for an elevated, premium look and fit-led ranges, including a strong niche in wide-fit shoes and wide-calf boots, with extended sizing EU 35–44.

Highlights:
• Clear niche: wide-fit / wide-calf / extended sizing (35–44)
• Strong audience: 28.7k Instagram + 10k email database
• Content assets: product imagery, reels, UGC, ad creatives
• Established supplier relationships + product pipeline
• Shopify store + tracking foundations (Meta pixel + ad history/data)

Included in the sale:
• Shopify store (theme + core site assets)
• Domain(s)
• Instagram account + content library
• Email database (Klaviyo)
• Meta pixel + ad account history/data
• Supplier relationships (shared during due diligence)

Inventory:
Inventory is available separately at landed cost. Full stock list provided after NDA.

Reason for sale:
Owner returned to full-time work and can’t give the business the consistent time it deserves. It performs best when actively run.

Handover:
Up to 2 weeks handover included (training, walkthroughs, key introductions).

Financials / NDA:
After signing an NDA, you’ll receive last 2–3 years P&L, an adjusted summary with add-backs explained, Shopify sales exports, and stock list.

Next step:
Message with your background, budget range and timeline. NDA required before financials are shared.