Established NZ Pet Product Brand – National Retail Distribution

Opportunity to acquire a well-established New Zealand pet product business with national retail distribution, proven sell-through, and streamlined operations.

The business centres on a dog hydration product that performs strongly in retail due to its design, packaging, price point, and everyday practicality. It is stocked by major pet retail chains, independent pet stores, veterinary clinics, and selected gift retailers.

Business Model
• Primarily wholesale (B2B) with limited direct-to-consumer sales
• Supplied to national chains and independent stores
• Simple, repeatable order flow with predictable re-ordering
• Low ongoing time commitment

Financial & Operations
• Attractive gross margins (50%+ on core products)
• Established supplier relationships and stable pricing
• Inventory on hand for immediate fulfilment
• Fully documented SOPs covering ordering, inventory, manufacturing, and freight

Day-to-day operation typically requires only a few hours per week.

Growth Opportunities
• Increased marketing and social media activity
• Expansion into additional retail or wholesale channels
• Selective price increases (no recent increases applied)
• Retail-led marketing (in-store activations, seasonal bundles)

Reason for Sale
Offered due to owner bandwidth constraints. The business has not been actively scaled in recent years, leaving clear upside for a new owner.

Further information available to genuinely interested parties following execution of a confidentiality agreement (NDA). Please enquire via Trade Me messaging.