Established NZ Pet Product Brand – National Retail Distribution

Established NZ Pet Brand – +7 Years Trading | National Retail Distribution

Opportunity to acquire a well-established New Zealand pet product business with eight years of continuous trading history, national retail distribution, and proven sell-through across major pet chains.

The business centres on a proprietary dog hydration product with strong retail performance driven by functional design, packaging, price point, and everyday practicality.

Currently stocked by:
• Major national pet retail chains
• Independent pet stores
• Veterinary clinics
• Selected gift retailers

Business Model

• Primarily wholesale (B2B)
• Repeat ordering from established retail accounts
• Simple, predictable supply chain
• Low operational complexity

Day-to-day operation requires only a few hours per week once systems are understood.

Financial & Operations

• Gross margins of 50%+ on core products
• Stable long-term supplier relationships
• Inventory on hand for immediate fulfilment
• Fully documented SOPs (ordering, manufacturing, freight, inventory control)

The business has operated profitably with minimal active marketing in recent years.

Growth Opportunities

• Increased marketing and social media
• Expansion into additional wholesale channels
• Modest price optimisation (no recent increases applied)
• Retail-led marketing campaigns

Reason for Sale

Offered due to owner bandwidth constraints. The business has not been actively scaled, presenting clear upside for a new owner.

Further financial detail available to genuinely interested parties following execution of an NDA.