Established Wellness Brand and Product Range

Established New Zealand wellness brand operating since 2018 with 230+ active retail stockists across NZ and early expansion into Australia.

The business sits in the gifting / wellness retail category and has built a strong specialty retail footprint over several years. Products are shelf-stable, easy to ship and designed for both personal use and gifting occasions.

This is not a startup idea – it is an existing revenue platform with established products, suppliers, packaging, retailer relationships and brand assets already in place.

Key overview
• 6+ year established brand
• 230+ retail stockists (NZ + early AU)
• Revenue historically ~$250k–$350k annually (previous peak ~$480k)
• Long-tail wholesale distribution (no key account dependency)
• Simple supply chain and operations

Profitability
The business is currently not profitable, which is important to understand.

This reflects how it has been run rather than the underlying margins. Significant spend has historically gone into marketing and standalone operational costs.

Gross margins sit around 40–45%, which is healthy for this category.

With a different structure (owner-operator, reduced marketing spend, integrated fulfilment etc.) there is clear potential to draw a salary and operate profitably.

Opportunity
Building a brand like this from scratch typically takes years of product development, retailer outreach, supplier setup and marketing investment. The value here is the retail distribution platform and brand foundation already built.

What’s included
Brand name, product formulations, packaging files, supplier relationships, wholesale retailer database, ecommerce website, email list, social media accounts and marketing assets. Inventory to be negotiated separately.

Reason for sale
I have relocated away from family support and have a young baby with another on the way, making it unrealistic to continue running the business on my own.