Profitable NZ Car Hire with Growth Potential

Want a profitable business with nationwide reach, diverse revenue streams, and a legacy of trust? This business is the one for you.

With over 35 years in the game, this renowned car rental business is a true veteran of New Zealand’s booming travel and tourism scene. Operating across the country’s most high-traffic destinations—Auckland, Wellington, Queenstown and Christchurch—it has built a rock-solid reputation for affordable, dependable vehicle hire. From budget cars and hybrid SUVs to motorhomes and 2-tonne trucks, the extensive fleet caters to everyone from backpackers to families, tradies to tour groups.

Its longstanding success is driven by smart site placement (airport-adjacent branches), an intuitive customer service model (airport pickups, roadside support, ex-rental sales), and a team of experienced, travel-savvy staff. Add a streamlined online booking system and a national footprint, and this business delivers a ready-made platform for scale.

Business highlights:
• Proven performer since 1988 – Three decades of consistent market leadership
• Prime locations – Multiple branches in NZ’s tourism hot spots
• Diversified fleet – Cars, vans, campervans, hybrids, SUVs and trucks
• Ex-rental sales division – Extra revenue stream with loyal buyers
• Strong margins – Lean team and repeat business reduce overhead risk
• Customer-first model – Convenience features like airport drop-offs and roadside assistance
• Expansion-ready – Untapped marketing channels and potential for new branches
• Barrier to entry – High capital/start-up cost keeps competitors at bay
• Market value of vehicle fleet - Circa $2,000,000


Previously owner-operated to great success, the business was sold in late 2024 to a new owner who quickly discovered it wasn’t the right fit. This unexpected re-sale opens the door for an ambitious buyer to restore hands-on leadership and re-energise the brand.

JD Hyslop, 021 377 569, jd.hyslop@linkbusiness.co.nz
Nick Stevens, 021 641 978, nick.stevens@linkbusiness.co.nz

Agency reference #: EL04858