Global Wellness Brand – USD $852K EBITDA!

A rare opportunity to acquire a commercially proven and highly profitable global wellness brand, generating EBITDA of ~20% of revenue.

The Brand
This is a premium, high-quality wellness brand with a loyal and engaged digital community of 96,500 followers across TikTok and Instagram.

Market Opportunity
The global vitamins, minerals, and supplements (VMS) market exceeds USD $150 billion and continues to grow, with a 7% CAGR projected between 2025 and 2030.

Key Highlights
• Highly profitable, delivering EBITDA ~20% of revenue. Forecast $USD852k EBITDA
• High-margin, asset-light contract manufacturing, enabling rapid scale with low fixed overheads
• Strong U.S. and NZ retail presence, including 8,900 doors in the U.S. and #1 performance in a leading U.S. chain
• Rapid Amazon growth, now 40%+ of U.S. revenue, validating strong online demand and digital execution
• Turnkey new product development (NPD) pipeline of 26 SKUs ready for immediate launch
• NPD provides immediate growth levers, enabling expansion into adjacent categories, bigger basket sizes, and new customer need states. Estimated revenue opportunity of $12.4M+
• Market-ready formulations and compliant labelling simplify international expansion and reduce time-to-market

Why This Brand Stands Out
• This is a rare acquisition combining high profitability, proven market traction, and a fully developed innovation pipeline.
• Commercialising the 26-SKU NPD pipeline to boost revenue and expand market presence
• Leveraging high-margin contract manufacturing for capital-light, scalable growth
• Launching a direct-to-consumer channel to capture higher-margin sales and build first-party customer relationships
• Accelerating international expansion with products and marketing collateral ready for multiple markets


Contact Alan Morpeth or Lisa Dudson today to register your interest.
Alan Morpeth, 021 655 920, alan.morpeth@linkbusiness.co.nz
Lisa Dudson, 021 486 000, lisa.dudson@linkbusiness.co.nz

Agency reference #: EL04898