Originally established in 1998, Action Safety began its life as an early adopter being one of the first to bring safety apparel to New Zealand shores and this drive to be at the forefront of the industry still runs strong for us.

However, when Key Directors Jeff and Jenny first came across the business in 2014 - it was struggling.

They saw an opportunity to breathe new life into it using their own previous business experience, they wanted to see it grow and flourish, but first they had to make some tough changes.

They relocated the business within the first year, increased instore holding stock and went on to develop new product lines - all brave and bold decisions that served to solidify Action Safety's place in the industry.

Still at the heart of the business Jeff and Jenny strive to stay true to the businesses beginnings - staying ahead of the game with all industry developments and often holding items that are only available in NZ through Action Safety.

Their key driver has always been to provide great service, backed with quality products, at a good value rate to customers, and this is what we do everyday.

Vision Mission and Values

Our Vision

To become New Zealand's go to safety supplier providing a personalised service that is efficient, competitive and ethical.

Our Mission

Helping New Zealanders stay safe in their workplace, by providing friendly expert advice and efficient delivery on a wide range of top quality and competitively priced products.

Our Values

RESPECT and value each team member as family

Provide a warm welcome and a FRIENDLY service to all customers

Competitive pricing to ensure we are delivering VALUE for money

Conduct all our business dealings with INTEGRITY

Ensure our processes are always EFFICIENT and professional

HONEST and EXPERIENCED - Be the voice New Zealanders can trust

Supply QUALITY products backed by QUALITY advice