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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

Condition: BRAND NEW ISBN: 9781581157628 Author(s): Alexander W. White Format: Paperback Year: 2011 Edition: 2nd Publisher: Skyhorse Publishing Dimensions: 203 x 251 x 23 (w x l x h) Pages: 224

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Description: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. "The Elements of Graphic Design, Second Edition" is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students—regardless of experience—with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four desi