This item has FREE SHIPPING to any address in NZ

NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Condition: BRAND NEW ISBN: 9780137075430 Author(s): Richard Deherder Format: Hardcover Year: 2010 Publisher: FT Press Dimensions: 162 x 235 x 27 (w x l x h) Pages: 256 Series: Pearson Custom Business Resources

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description: Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: * A start-to-finish system for planning and executing effective campaigns. * Powerful new tools for influencing shopper behavior and driving better results. * Practical, workable techniques for measuring performance - including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. * Best practices models for integrating internal and syndicated research. * Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors' conclusions, and techniques for successfully applying them.

About Us: The Nile New Zealand is your one-stop location for books, movies & music.

Over 7