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Description
Why We Buy The Science of Shopping by Paco Underhill Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control Paperback, 2000 , 255pages, good condition
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Destination & description | Price | |
---|---|---|
P&P All NZ upto 4 auctions | $5.50 | |
P&P All NZ for one auction | $3.50 | |
Free Shipping in NZ for 5 auctions or more | $0.00 |
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Why We Buy The Science of Shopping
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aabooks ( 59084 )99.8% positive feedback Seller located in North Shore, Auckland
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aabooks
99.8% positive feedback( 59084 address verified in trade
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