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Hello, My Name is Awesome Author: Alexandra Watkins

ISBN: 9781626561861 Format: Paperback Number Of Pages: 96 Published: 15 September 2014 Country of Publication: US Dimensions (cm): 22.2 x 14.0 x 0.8 Description: Too many new companies and products have names that look like the results of a drunken Scrabble[registered] game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even non-creative types - can create memorable and effective brand names. The heart of the book is Watkins' proven SMILE Meaningful - your customers "get it"; uses Imagery - visually evocative to aid in memory; has Legs - lends itself to a theme for extended mileage, and is Emotional - resonates with your audience. A bad name, on the other hand, makes you SCRATCH your head because it's: Spelling-challenged - looks like a typo; Copycat - similar to competitors' names; Random - disconnected from the brand; Annoying - hidden meaning, forced; Tame - flat, descriptive, uninspired; suffers from the Curse of Knowledge - only insiders get it, and is Hard-to-pronounce - not obvious, unapproachable.

In this ground-breaking book, you'll get practical, up-to-date advice, such as making sure that Siri and voice recognition texting spell your name correctly. You'll read never-before-seen stories about naming triumphs and train wrecks...

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