Funky Business: Talent Makes Capital Dance by Jonas Ridderstrale, and Kjelle Nordstrom

Condition: Used, 2

ISBN: 9780273659075 Format: Paperback Pages: 288 Year: 2002 Publisher: Prentice Hall Financial Times Publisher Location: London et al

Description: In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority of revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the critical resources wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs abou

• Please allow approximately 2-5 business days for delivery (more for rural)
• Stock images are displayed, so the actual book cover art may differ
• if you would like to see a photo of the actual book, ask a question and we'll add it
• Our books are also listed outside of Trademe, so may possibly be sold out before we can update this listing