The Definitive Guide from the Father of Guerrilla Marketing (Guerrilla Marketing)

By Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams all while saving time and money! This complete Guerrilla Marketing online guide includes:  The 10 most effective Guerrilla strategies  Case studies of the five greatest online Guerrilla Marketing campaigns  How to create a high-impact website on a budget  Low-cost tactics for maximizing traffic  The 12 biggest internet marketing mistakes and how to avoid them  Creative tactics and cutting-edge tools that inspire customers to take action  Essential information on cutting-edge technology

Paperback, very good condition 2008, 236pages, name on end page

Fast Shipping in New Zealand! Happy Combine Shipping!