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Description
Forensic Marketing Optimizing Results from Marketing Communication by Gavin Barrett
To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.
Hardback, 1995 , 204 pages, very good condition, name on end page
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| Destination & description | Price | |
|---|---|---|
| Nationwide 7-10 days, Rural | $12.00 | |
| Nationwide 3-4 days, Express | $7.00 | |
| Combine with another item you've paid shipping on | $1.00 | |
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