Clicking 17 Trends That Drive Your Business -- And Your Life by Faith Popcorn, Lys Marigold.

Faith Popcorn has been called "America's most highly regarded trends forecaster" ( "Newsday" ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and "Clicking, " which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the "New York Times" and "USA Today" to the "Chicago Tribune" and "Business Week."

Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. "Clicking" is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked, " this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

Paperback, 1997 , 453 pages, good condition

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