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Description
Apocalpticos e integrados / Apocalypse Postponed: Essays by Umberto Eco
Condition: BRAND NEW ISBN: 9788426407993 Author(s): Umberto Eco Format: Paperback Year: 2023 Publisher: Penguin Random House Grupo Editorial Pages: 480
Description: Una colecciA?Âln de ensayos magistrales sobre la cultura de masas. En estos ensayos magistrales, en los que analiza la estructura del mal gusto, la lectura de cA?Âlmics, el mito de Superman, la canciA?Âln de consumo, el papel de los medios audiovisuales como instrumento de informaciA?Âln o el influjo de la televisiA?Âln en el mundo actual, Umberto Eco se plantea el problema central de la doble postura ante la cultura de masas: la de los apocalA?Âpticos, que ven en ella el signo de una caA?Âda irrecuperable, y la de los integrados, que creen de forma optimista que estamos viviendo una magnA?Âfica generalizaciA?Âln del marco cultural.Publicados originalmente en 1964, estos textos A‚«lA?Âscidos, persuasivos e ingeniosos de un autor realmente particular, sustancial, brillante y muy divertidoA‚» (Kirkus Reviews) componen un libro icA?Âlnico y visionario que marcA?Âl nuestra A?©poca y que a dA?Âa de hoy continA?Âsa siendo una obra de referencia.ENGLISH DESCRIPTION An erudite and witty collection of Umberto Eco's essays on mass culture. A‚ In these masterful essays, in which he analyzes mass cultureA?s ugly tastes, the reading of comics, the myth of Superman, consumerA?s likes and dislikes, the role of mass media as an information tool, and televisionA?s influence in today's world, Umberto Eco raises the main problem with the two different viewpoints facing mass culture today: that of those with an apocalyptic view, who see it all as a sign of an irrevocable demise, and that of those with a more positive outlook, who optimistically believe that we are living the magnificent generalization of a cultural framework. A‚ Originally published in 1964, these texts that are A?lucid, persuasive, and artfully illustrated essays, by an author who is substantial, lucid
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