Business Research Methods

Condition: BRAND NEW ISBN: 9780198869443 Author(s): Emma Bell Format: Paperback Year: 2022 Edition: 6th Publisher: Oxford University Press Pages: 696

Description: The complete introduction to doing business research and is the ideal guide for students embarking on a research project.Business Research Methods is the clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.The authors have extensively revised this edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.  'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. 'Research in Focus' features also highlight a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.KEY FEATURESHighly comprehensive and exceptionally well-written: a complete