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Description
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.
Condition: BRAND NEW ISBN: 9780691182377 Format: Trade binding Year: 2020 Publisher: Princeton University Press
Description:
A practical guide to making good decisions in a world of missing data
In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook at our peril. In Dark Data, data expert David Hand takes us on a fascinating and enlightening journey into the world of the data we don't see.
Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them. In doing so, he teaches us not only to be alert to the problems presented by the things we don't know, but also shows how dark data can be used to our advantage, leading to greater understanding and better decisions.
Today, we all make decisions using data. Dark Data shows us all how to reduce the risk of making bad ones.
Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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