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Description
The Fundamentals of Creative Design Author: Gavin Ambrose
Product Details: ISBN: 9782940373475 Format: Paperback Pages: 176 Dims: 200mm x 200mm Pub Date: 10-09-07 Pub Country: Switzerland Condition: NEW
Description: Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.
*** PLEASE NOTE - This item is shipped from our Australian branch, please allow 6-9 days for delivery ***
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