This is an auction for FROM RAG TRADE TO MAG TRADE: THE BUSINESS OF ANNAH STRETTON, by Jo Bailey, with Annah Stretton.

"Annah Stretton founded her fashion empire on a Waikato dairy farm in the early 1990s. Within a year, she had turned over her first million dollars. FROM RAG TRADE TO MAG TRADE provides a fascinating glimpse into the life of one of New Zealand's most successful female entrepreneurs and dedicated philanthropists. With passion, determination and sheer hard work, Annah grew Stretton Clothing Company Ltd into a $10 million a year business, with 30 retail stores in New Zealand and a growing global market for her highly desirable clothing collections. Then a snap decision to purchase a floundering business magazine ignited her passion for a completely new industry - publishing. Not only a gripping personal story, this book is a valuable reference for design students, small to medium business owners, working mothers, event organisers and budding philanthropists - with tips on everything from working through the design process, opening a store, franchising, dealing with agents, and improving organisational skills to arranging charity events, mentoring, entering competitions and surviving life in the public eye."

Large format paperback 2007.

279 pages.

Very good condition.

The cost of shipping is $4.95.

There is of course no charge for shipping if you collect this book from my shop in Wellington following the auction.

Payment within seven days, please.

Filed under Stretton