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Consumer Behavior and Culture
Condition: BRAND NEW ISBN: 9781412979900 Author(s): Marieke de Mooij Format: Paperback Year: 2010 Edition: 2nd Publisher: SAGE Publications Inc Dimensions: 187 x 18 x 232 (w x l x h) Pages: 424
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. All data, charts, tables and additional material have been updated.
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