This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Management & leadership
- View the relisted item
Other listings you might like
Description
This item has FREE SHIPPING to any address in NZ
NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.
Advertising and Promotion: An Integrated Marketing Communications Perspective
Condition: BRAND NEW ISBN: 9780078028977 Author(s): George E. Belch Format: Hardcover Year: 2014 Edition: 10th Publisher: Mcgraw-hill Education - Europe Dimensions: 276 x 0 x 221 (w x l x h) Pages: 880
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.
About Us: The Nile New Zealand is your one-stop location for books, movies & music.
Over 7 million items to choose from; Great prices; free shipping anywhere in New Zealand; 1 working day responses to any email queries;
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
Free shipping within New Zealand | Free |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit