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Description
This item has FREE SHIPPING to any address in NZ
NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.
M: Marketing
Condition: BRAND NEW ISBN: 9780077861025 Author(s): Dhruv Grewal Format: Paperback Year: 2014 Edition: 4th Publisher: McGraw-Hill Education Dimensions: 226 x 274 x 15 (w x l x h) Pages: 512
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
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