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Value Pack Consumer Behavior + Mymarketinglab with eText

Condition: BRAND NEW ISBN: 9781486025923 Author(s): Michael Solomon Year: 2014 Edition: 11th Publisher: Pearson Education Australia Dimensions: 0 x 0 x 0 (w x l x h)

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Description: This pack contains 1 copy of Consumer Behavior Global Edition and 1 printed access card to MyMarketingLab + eText. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. MyMarketingLab is a personalised online learning experience that saves you time and improves your results. It provides access to features such as: * Automatically-graded assignments - saving you time. * Unlimited practice - with practice quizzes and timed tests. * A wide variety of interactives such as Podcasts, Videos, Power Points, Flashcards and iPod quizzes.

• Tools to prepare a marketing plan and master marketing metrics. * Careers in Marketing section. This product includes access to the eText. Note: MyMarketingLab is not a self-study product and should only be purchased when required by an instructor. The duration of access to