BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse

Innovation Management: Context, Strategies, System by Pervaiz K. Ahmed

ISBN: 9780273683766 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 664 PUBLICATION DATE: 15.07.2010 DIMENSIONS: 246mmX190mmX32mm 1100grams

DESCRIPTION: In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ?innovation?, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.  Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

• FREE SHIPPING Nationwide (if using business address pls use PO Box as do not use courier)
• In Stock with our supplier shipped from our NZ Warehouse
• Stock image only. Actual cover art may differ