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Description
Kleppner's Advertising Procedure Author: Ron Lane
Product Details: ISBN: 9780132465519 Format: Paperback Pages: 840 Dims (mm): 218 x 275 Pub Date: 01-01-10 Pub Country: United States Condition: NEW
Description: An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
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- All our books are brand new and are supplied to us per order from their publisher
- Please allow approximately 5-7 workdays for delivery (longer for rural)
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| Destination & description | Price | |
|---|---|---|
| For one or more items | $2.95 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Kleppner's Advertising Procedure
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