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Description
The Smarter Screen Author: Shlomo Benartzi
Product Details: ISBN: 9780349410395 Format: Paperback Pages: 256 Dims (mm): 158 x 237 Pub Date: 06-10-15 Pub Country: United Kingdom Condition: NEW
Description: The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
- Proud to be a NZ based bookseller and employer since 1999
- All our books are brand new and are supplied to us "per order" from their publisher
- Please allow approximately 5-7 weekdays for delivery (longer for rural)
Details
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