This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Sales & marketing
- View the relisted item
Other listings you might like
Description
BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
International Marketing: An Asia-Pacific Perspecti by Richard Fletcher
ISBN: 9781442560833 PUBLISHER: Pearson Education Australia FORMAT: Paperback
PUBLICATION DATE: 28.08.2013
DESCRIPTION: International Marketing, 6E is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6E clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
- If using business address pls use PO Box as do not use courier
- In Stock with our supplier shipped from our NZ Warehouse
- Stock image only. Actual cover art may differ
- No returns on wrong items purchased
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| Nationwide | $5.00 | |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit, N